Prescription Drug Advertising
Viewers of this year’s Super Bowl saw several medical device and pharmaceutical commercials. Although Super Bowl ads cost manufacturers millions of dollars, studies have shown
Viewers of this year’s Super Bowl saw several medical device and pharmaceutical commercials. Although Super Bowl ads cost manufacturers millions of dollars, studies have shown
Educated plan decision makers promote lower healthcare costs for patients and plan sponsors. Being knowledgeable about prescription drug options results in the promotion of the
Prescription drug importing is when prescription medications are transported into one country from another. One of the main reasons prescription drug importing sparks patients’ interest
Strategic account executives are key to achieving a best-in-class pharmacy benefit plan with National CooperativeRx. They wear many hats within the Cooperative and are right
In 2021, the U.S. healthcare system spent $603 billion on prescription drugs before rebates. While only 20% of the prescription drugs filled were brand-name drugs,
2022 is coming to an end, leaving many eager to see what the new year has in store. What can we expect in the pharmacy
Partnerships present a unique opportunity to expand services and drive greater value. The concept of working separately but together is advantageous in the way that
Pharmacy plan designs encompass everything from cost-sharing arrangements to formulary management to utilization review programs. When combined, they create a well-managed pharmacy plan that drives
After several years of debate and various proposals, Congress has passed prescription drug reform. Although the full impact of the bill is not yet understood,
One area of health care rapidly gaining popularity is digital therapeutics (DTx). These are advanced medical devices that deliver software-based interventions to patients to treat,
For most people, the beginning of March means spring cleaning — but have you ever thought of spring cleaning your medicine cabinet? It is important
Patient assistance dollars from pharmaceutical companies have been a growing area in recent years. Assistance dollars have risen exponentially as pharmaceutical companies work to get